How you can avoid Sunglass Hut

Stop feeding the money machine that is Sunglass Hut and Luxottica!!

As Ira Mitchell from Suxottica.com pointed out so well,
"You NEED your glasses, you don’t NEED to be ripped off to see!" And we stand by that 1000000%!!

The following information is copyright of Suxottica another site helping customers realise how their buying activities are affecting the market place, overpricing by Sunglass Hut and the monopolisation of Luxottica.

Three Easy Ways to Beat Luxottica (While Our Government Sleeps)

Extract by Ira Mitchell

"Our government continues to ignore the fact that Luxottica is removing the competition from the market one acquisition at a time. The fact that they are involved from manufacturing and licensing, retail, and even “insurance” (which will always live inside quotes on the Suxottica site as it’s really nothing more than a marketing program) makes the Microsoft anti-trust stuff look ridiculous, yet the government continues to allow it. I’m quite suspicious of this.

Prices will continue to go up — that is unless we hit them where it hurts and force some major changes in this industry. They’ve made billions in profits by taking extreme advantage of our inability to see without eyeglasses. Their one-hour service made it impossible to ignore them especially when it was difficult to afford more than one pair of current-prescription eyeglasses at a time. There is no longer any reason to be stuck in that situation.

Here are a few ways that you can help “stick it back to them":

1. Become familiar with the Luxottica brands and stores and avoid them entirely.
2. Shop online. Order a spare pair for 1/10 the price of a pair at LensCrafters. Don’t get stuck NEEDING glasses when yours are broken.
3. Share your experiences with your friends — whether they wear glasses or not. Use the Internet to chronicle your online purchases. Help make this viral! People NEED TO KNOW that there are other options!