The respected Sunglasses brand for nearly 30 years, Maui Jim have announced that they have parted ways with their manufacturer, Luxottica.Luxottica (also referred to Suxottica by many...because they suck), have used bullying tactics in order to force Maui Jim to sell Luxottica their sunglasses at a much cheaper price, so Luxottica can buy them cheaply and sell them at an ridiculously high mark-up price to Maui Jim customers. So Luxottica pockets more money, while Maui Jim customers are ripped off.
Maui Jim did not approve Luxotticas techniques and their sunglasses will no longer be manufactured by Luxottica. It is really respectful that Maui Jim, known for designing some of the best polarized lenses on their functional sunglasses, have felt the need to stand up for their company values and not be pressured into forced dealing with Luxottica. However Maui Jim isn't the first company to be displeased with Luxotticas service, as many brands have not had a positive experience dealing with them.
Luxottica tries to dominate, over produce, and reduce the quality of items. For example, those with a discerning eye will note that the quality of many sunglasses stocked in Sunglass Hut stores have reduced in significantly in quality such as Dolce and Gabbana, Prada, Ray Ban, Bvglari and many more. It is no longer exclusive, classy or valuable to buy or own brands produced by Luxottica and stocked at Sunglass Hut.
If you want to read and comment on the Luxottica and Maui Jim split, here is a link to a post written by the Celebrity Sunglasses Finder website.
Thank you NVPATENTLAWYER for the heads up on this story :)
